MRKT 301 Principles of Marketing

Examination of domestic and global environments and understanding of the elements of marketing strategy, including target marketing, marketing research, organizational and consumer buying behavior, product, promotion, pricing, and distribution fundamentals. Pre-requisite: ACCT 201 - Elements of Accounting II and ECON 202 - Principles of Macro-Economics, or by permission of course instructor. Business Administration majors must complete all Pre-Major courses with a "C" or better. This course is designated as part of the university's Writing Across the Curriculum/Writing in the Disciplines program. Fall, Spring.