ENTR 346 Marketing and Management in a Global Economy

This course is designed for non-accounting and non-business majors. Introduces concepts that will assist non-business students with marketing research and planning within a start up or expanding business in the U.S. and global market. Skills and knowledge needed to start and run a small business, including franchising and taking over a family business, will be a primary focus of the course. This course also builds on future entrepreneurs managerial skills necessary for the growth and development of their businesses.