MRKT 301 Principles of Marketing

Examination of domestic and global environments and understanding of the elements of marketing strategy, marketing research, diversification analysis, customer segmentation, organizational and consumer buying behavior, and the 4P fundamentals (Product, Price, Promotion, Place). Emphasizes the integration of these marketing functions into a marketing plan. Prerequisites: ECON 201 and ENGL 120 or ENGL 121H. Business majors must successfully complete all pre-major courses. This course is designated as part of the university's Writing Across the Curriculum/Writing within the Disciplines program. Fall, Spring.