Digital Marketing Concentration for Business Majors

The Digital Marketing Concentration is an option that may be added to any of these majors: BBA Accounting, BBA Administration, BBA Finance, BBA Human Resource Management, BS Business Education or BAS Business.

Concentration available in Bismarck, Williston, and online

Requirements

Courses

BADM 357Visual Merchandising, Design, and Storytelling

3

MRKT 301Principles of Marketing

3

MRKT 340Advertising, Sales Promotion, and Digital Media

3

MRKT 491Business Administration Seminar: Marketing

3

Total Credit Hours:12

Elective (Select 4-6 credits of the following)

BADM 364Electronic Commerce

3

 

BADM 497Business Administration Internship, Externship, Cooperative Education

1-12

 

MRKT 357International Marketing

3

MRKT 386Retailing: Virtual and Brick-and-Mortar

3

MRKT 466Consumer Behavior and Consumption

3

Total Credit Hours: 16-18