MRKT 340 Advertising, Sales Promotion, and Digital Media

An in-depth investigation of both global and domestic advertising as a vital element of an organization's marketing strategy. This course investigates various promotional tools used in the communication mix, such as advertising, sales promotion, and publicity, to sell products and services. This course examines digital marketing strategies, implementation and executional considerations for BtoB and BtoC brands and provides a detailed understanding of all digital channels and platforms. The student will study, research, and prepare all major facets inherent in executing an advertising campaign for a real company. Prerequisite: MRKT 301 - Principles of Marketing. Offered on demand.