MRKT 386 Retailing: Virtual and Brick-and-Mortar

A detailed study of all aspects of managing a retail establishment. Includes financial analysis, marketing research and strategy planning, employee administration, location analysis, and an in-depth study of the current retail environment.  An examination of the relationship to consumer demographics, trends, and traditional/nontraditional retailing markets.  The employment of retailing techniques and the factors that influence modern retailing. Prerequisite: MRKT 301 - Principles of Marketing. Offered on demand.