Digital Marketing Certificate

The Digital Marketing Certificate prepares students for the new world of digital marketing. Courses will have a digital component. This certificate prepares students for entry-level positions in marketing fields.

Note: To enroll in the courses below, student must meet the following requirements: Meet prerequisite requirements, or prior approval by the chair of the School of Business and Entrepreneurship.

Certificate available in Bismarck, DSUlive, and online

Requirements

Courses

BADM 357Visual Merchandising, Design, and Storytelling

3

MRKT 301Principles of Marketing

3

MRKT 340Advertising, Sales Promotion, and Digital Media

3

MRKT 491Business Administration Seminar: Marketing

3

Total Credit Hours:12

Elective (Select 4-6 credits of the following)

BADM 364Electronic Commerce

3

 

BADM 497Business Administration Internship, Externship, Cooperative Education

1-12

 

MRKT 357International Marketing

3

MRKT 386Retailing: Virtual and Brick-and-Mortar

3

MRKT 466Consumer Behavior and Consumption

3

Total Credit Hours: 16-18