Overview
The Bachelor of Business Administration in Sports Marketing is a major within the School of Business and Entrepreneurship. If you have questions regarding this program, please contact dsu.hawk@dickinsonstate.edu or call 1-800-279-HAWK.
Degree Requirements:
- General Education Courses
- Pre-Major Courses
- Business Core Courses
- Sports Marketing Core Courses
- Electives
- A cumulative GPA of 2.25 or higher is required for graduation
Degree available in Bismarck, Williston, DSUlive, and online
Student Learning Outcomes
- Students will be able to apply the theories and practice of management. (This learning outcome directly addresses Institutional Learning Outcomes I, II, III, IV, V, VI, VII, and X.)
- Students will be able to apply the concepts, theories, and practices involved in international business. (This learning outcome directly addresses Institutional Learning Outcomes I, II, III, IV, V, VI, VII, VIII, and X.)
- Students will be able to recommend strategic decision alternatives using business concepts and theories. (This learning outcome directly addresses Institutional Learning Outcomes I, II, III, IV, V, VI, VII, VIII, and X.)
- Students will be able to apply the conceptual framework of financial accounting and reporting in business. (This learning outcome directly addresses Institutional Learning Outcomes I, II, III, IV, V, VI, VII, and X.)
- Students will be able to solve fundamental problems in financial management. (This learning outcome directly addresses Institutional Learning Outcomes I, II, III, IV, V, VI, VII, and X.)
Career Options
Why should you pursue a Bachelor of Business Administration Degree - Sports marketing?
A sports marketing degree focuses on the strategies and techniques essential for promoting sports teams, events, and athletes. The curriculum equips students with the skills to design effective marketing campaigns, foster fan engagement, and comprehend the business dimensions of sports.
Possible Career Paths
- Content Creation Manager
- Digital Consumer Marketing Specialist
- Social Media Manager
- Campaign Specialist
- Promotions Manager
- Sports agent
- Meeting, convention, and event planner
- Public Relations Specialist
- Advertising and Promotions Manager
Requirements
General Education Course Requirements
UNIV 100 - Freshman Seminar
|
|
1 |
Group I - Communication
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|
|
| A. |
ENGL 110 College Composition I
|
3 |
| B. |
ENGL 120 College Composition II
|
3 |
| C. |
COMM 110 Fundamentals of Public Speaking
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3 |
Group II - Citizenship
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|
|
A.
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Technology - CSCI 101 Introduction Computers |
3
|
B.
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Global Perspectives - COMM 216 (see Pre Major Core) |
3 |
| C. |
Human Behavior and Governance |
3 |
| D. |
Well-Being |
2 |
Group III - Critical and
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|
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Creative Thinking
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|
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A.
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Creative Expressions |
3 |
| B. |
Literature |
3 |
| C. |
Mathematics - MATH 146 or MATH 104 (see Pre Major Core) |
3 |
| D. |
Social Science - ECON 201 or ECON 202 (see Pre Major Core) |
3 |
| E. |
Natural Science |
4 |
General Education Elective
|
MATH 305 (see Pre Major Core) |
4 |
Pre-Major Courses
Business Core Courses
Pre-Major courses listed above require a “C” or better (except MATH 146 which requires a passing grade only) before taking the Business Core Courses.
Sports Marketing Core Courses
| MRKT 305 | Introduction to Sports Marketing | 3 |
| MRKT 340 | Advertising, Sales Promotion, and Digital Media | 3 |
| MRKT 405 | Sports Marketing | 3 |
| MRKT 450 | Sports Facilities, Event Marketing and Management | 3 |
| MRKT 497 | Business Internship, Externship, Cooperative Education: Marketing | 1-6 |
| | Three Credits Required | |
| Total Credit Hours: | 15 |
Electives
18 elective credits are required to graduate with a BBA - Sports Marketing degree. Select a minimum of 9 credit hours from MRKT and the remaining credit hours from any ACCT, BADM, BOTE, ENTR, or FIN courses.
Total