COMM 218 Sports Industry and Management

This course offers an in-depth exploration of the dynamic and multifaceted sports industry, focusing on the principles and practices of effective management within professional, collegiate, and amateur sports organizations. Students will examine the structure of the global sports marketplace, including key stakeholders, revenue models, sponsorship, media rights, and emerging trends. Topics include organizational behavior, leadership, marketing, event planning, legal and ethical considerations, and the impact of technology and globalization on sports management. Through case studies, guest lectures, and practical assignments, students will develop the analytical and strategic skills necessary to navigate and succeed in various sectors of the sports industry.

Credits

3