MRKT 305 Introduction to Sports Marketing

This introductory course provides an overview of the principles and practices of sports marketing within intercollegiate, professional, and recreational sport settings. Students will examine how marketing concepts are applied to sport organizations through branding, fan engagement, sponsorship, media relations, ticket sales, and digital marketing strategies. Emphasis is placed on understanding the sport consumer, creating value for stakeholders, and analyzing real-world case studies to develop practical marketing skills applicable to the sport industry.

Credits

3