Marketing Minor

The Marketing minor provides students with a foundational understanding of marketing concepts, practices, and issues. It explores the basic elements of the marketing process, focusing on both theoretical and practical applications within a business environment. Students who complement their Business degrees with a Marketing minor will be better equipped to seize various opportunities in the field.

MARKETING MINOR Degree Requirements

The Marketing Minor degree requires students to complete six required courses (18 credits) and two elective courses (6 credits).

Required Courses

The Marketing Minor requires students to complete six required courses listed below:

BADM 201	Introduction to Business	3
BADM 336	Management and Leadership	3
MRKT 301	Principles of Marketing	3
MRKT 386	Retailing: Virtual and Brick-and-Mortar	3
MRKT 357	International Marketing	3
MRKT 486	Marketing Research	3
Total Credit Hours:		18

MARKETING MINOR - Electives

Students will select two courses (6 Credits) from the following list:

MRKT 340	Advertising, Sales Promotion, and Digital Media	3
MRKT 466	Consumer Behavior and Consumption	3
MRKT 491	Business Administration Seminar: Marketing	3
BADM 357	Visual Merchandising, Design, and Storytelling	3
BADM 364	Electronic Commerce	3
BADM 497	Business Administration Internship, Externship, Cooperative Education	1-12
Total Credit Hours:		24