Bachelor of Arts Degree - Communication
With the study of the theory, practice, and ethics of communication, this degree gives to students a thorough training in becoming a better communicator across various contexts. Many employers are seeking good communication skills, which makes this degree useful for several professions. To complete this degree, students much choose one of three options (Corporate Communication, Digital Communication, or Public Communication). Depending on the selection of courses by students, each the three options for the Bachelor of Arts in Communication allows for the completion of a Digital Communication Certificate. Because of the overall degree requirements with each option, a minor or second major is not required for this degree.
Degree Requirements:
General Education Courses
Major Core Courses
Major Track Courses
Foreign Language Requirement
Electives
Degree available DSUlive
Student Learning Outcomes
The graduate from this program will have demonstrated that they can:
Develop and deliver effective and ethical speeches of informative, persuasive and ceremonial function. (This learning outcome addresses Institutional Learning Outcomes II, III, V, VI, and VII.)
Use communication theories to analyze and evaluate public, interpersonal, group, intercultural and mediated interactions. (This learning outcome addresses Institutional Learning Outcomes I, II, III, and V.)
Participate in effective dyadic and group interpersonal communication to appropriately manage task objectives and social relationships. (This learning outcome addresses Institutional Learning Outcomes I, III, IV, V, and VII.)
Use empathy and adaptation to initiate and develop effective interactions within and across varying cultures. (This learning outcome addresses Institutional Learning Outcomes I, IV, V, VI, and VII.)
Articulate and apply theory and research for the study and practice of human communication. (This learning outcome addresses Institutional Learning Outcomes I, II, V, VI, and VII.)
Requirements
Students must earn a grade of "C" or higher in all required courses in this program.
The following are required as part of general education:
General Education
| COMM 110 | Fundamentals Of Public Speaking | 3 |
| COMM 211 | Oral Interpretation | 3 |
| COMM 216 | Intercultural Communication | 3 |
| COMM 280 | Understanding Film and Television | 3 |
| Total Credit Hours: | 12 |
Required Core Classes
| COMM 212 | Interpersonal Communication | 3 |
| COMM 235 | Introduction to Digital Media | 3 |
| COMM 313 | Persuasion | 3 |
| COMM 320 | Contemporary Communication | 3 |
| COMM 410 | Public Relations | 3 |
| COMM 497 | Communication Internship, Externship, Cooperative Education | 1-6 |
| | Three Credits Required | |
| ENGL 300 | Professional and Technical Writing | 3 |
| Total Credit Hours: | 33 |
Must choose one option
Option 1 - Corporate Communication
Corporate Communication Option Required Courses
| BADM 336 | Management and Leadership | 3 |
| BADM 356 | Organizational Behavior | 3 |
| BOTE 210 | Business Communication | 3 |
| COMM 317 | Organizational and Group Communication | 3 |
| MRKT 301 | Principles of Marketing | 3 |
| MRKT 340 | Advertising, Sales Promotion, and Digital Media | 3 |
| MRKT 466 | Consumer Behavior and Consumption | 3 |
| Total Credit Hours: | 21 |
Corporate Communication Electives
Students must choose 21 credits from the following list:
Option 2 - Digital Communication
Digital Communication Option Required Courses
Digital Communication Electives
Students must choose 21-23 credits from the following list:
Student may complete
BOTE 218 and
GDES 241 for Digital Option Core or Digital Option electives. Each course can be counted for one requirement only.
Option 3 - Public Communication
Public Communication Option Required Courses
Public Communication Electives
Students must choose 21 credits from the following list:
Total Credit Hours: 87-89