MRKT 405 Sports Marketing

This upper-level course examines advanced concepts and strategies in sport marketing with an emphasis on strategic planning, data-driven decision-making, and industry application. Students will analyze complex sport marketing challenges related to branding, consumer behavior, sponsorship activation, digital engagement, and revenue generation. The course builds on foundational marketing knowledge and professional writing skills to prepare students for leadership, management, and advanced entry-level roles in the sport industry

Credits

3

Prerequisite

ENGL 110 College Composition I, ENGL 120 College Composition II, and MRKT 305 - Introduction to Sports Marketing