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Bachelor of Arts Degree - Communication - Digital Communication Option

Depending on the selection of courses by students, this option allows for the completion of a Digital Communication Certificate. Because of the overall degree requirements, a minor or second major is not required for this degree.

Overview

Degree Requirements:

  • General Education Courses
  • Major Core Courses
  • Major Track Courses 
  • Foreign Language Requirement
  • Electives

Degree available DSUlive

Student Learning Outcomes

The graduate from this program will have demonstrated that they can:

Develop and deliver effective and ethical speeches of informative, persuasive and ceremonial function. (This learning outcome addresses Institutional Learning Outcomes II, III, V, VI, and VII.)

Use communication theories to analyze and evaluate public, interpersonal, group, intercultural and mediated interactions. (This learning outcome addresses Institutional Learning Outcomes I, II, III, and V.)

Participate in effective dyadic and group interpersonal communication to appropriately manage task objectives and social relationships. (This learning outcome addresses Institutional Learning Outcomes I, III, IV, V, and VII.)

Use empathy and adaptation to initiate and develop effective interactions within and across varying cultures. (This learning outcome addresses Institutional Learning Outcomes I, IV, V, VI, and VII.)

Articulate and apply theory and research for the study and practice of human communication. (This learning outcome addresses Institutional Learning Outcomes I, II, V, VI, and VII.)

Career Options

Why should you pursue a Bachelor of Arts Degree - Communication: Digital Communication Option?

The Bachelor of Arts in communication program gives students a thorough training in becoming competent communicators. Many employers are seeking effective communication skills, which makes this degree useful for several professions, such as advertising, marketing, public relations, government, non-profit, and in the corporate world. With a required internship and available elective options, this degree allows students to tailor their interest specific to their communication career path.

Possible Career Paths

  • Social Media Specialist
  • Speech Writer, Advertising
  • Marketing or Sales

Requirements

Students must earn a grade of "C" or higher in all required courses in this program.

The following are required as part of general education:

General Education

COMM 110Fundamentals Of Public Speaking

3

COMM 211Oral Interpretation

3

COMM 216Intercultural Communication

3

COMM 280Understanding Film and Television

3

Total Credit Hours:12

Required Core Classes


COMM 212Interpersonal Communication

3

COMM 235Introduction to Digital Media

3

COMM 313Persuasion

3

COMM 320Contemporary Communication

3

COMM 410Public Relations

3

COMM 497Communication Internship, Externship, Cooperative Education

1-6

Three Credits Required

ENGL 300Professional and Technical Writing

3

Total Credit Hours:33

Digital Communication

Digital Communication Option Required Courses

ART 122Two-Dimensional Design

3

BADM 364Electronic Commerce

3

BADM 388Management Information Systems

3

 

BOTE 218Desktop Publishing

3

OR

GDES 241Graphic Design I

3

 

GDES 347Web Design

3

MRKT 301Principles of Marketing

3

MRKT 340Advertising, Sales Promotion, and Digital Media

3

Total Credit Hours:21

Digital Communication Electives

Students must choose 21-23 credits from the following list:

ART 281Introduction to Digital Photography

3

BOTE 210Business Communication

3

 

BOTE 218Desktop Publishing

3

OR

GDES 241Graphic Design I

3

 

BOTE 247Spreadsheet Applications

3

COMM 310Advanced Public Speaking

3

COMM 317Organizational and Group Communication

3

COMM 380Video Production

3

CSCI 120Computer Programming I

3

CSCI 160Computer Science I

4

CSCI 181Web Management

3

MATH 103College Algebra

4

Total Credit Hours:21-23
Student may complete BOTE 218 and GDES 241 for Digital Option Core or Digital Option electives. Each course can be counted for one requirement only.

Total Credit Hours:75-77

Semester Sequence

First Semester

COMM 110Fundamentals Of Public Speaking

3

Or

COMM 111HHonors Public Speaking

3

COMM 211Oral Interpretation

3

CSCI 101Introduction To Computers

3

ENGL 110College Composition I

3

Or

ENGL 111HHonors Composition I

3

UNIV 100Freshman Seminar

1

Total Credit Hours:13

Second Semester

COMM 212Interpersonal Communication

3

COMM 216Intercultural Communication

3

ENGL 120College Composition II

3

Or

ENGL 121HHonors Composition II

3

General Education Natural Science Course/Lab

4

Elective Any course of your choice

3

Total Credit Hours:16

Third Semester

COMM 280Understanding Film and Television

3

COMM 313Persuasion

3

HPER 100Concepts of Fitness and Wellness

2

SPAN 101First Year Spanish I

4

General Education Human Behavior and Governance Course

3

Total Credit Hours:15

Fourth Semester

COMM 235Introduction to Digital Media

3

COMM 320Contemporary Communication

3

SPAN 102First Year Spanish II

4

General Education Literature Course

3

General Education Social Science Course

3

Total Credit Hours:16

Fifth Semester

ART 122Two-Dimensional Design

3

BOTE 218Desktop Publishing

3

Or

GDES 241Graphic Design I

3

ENGL 300Professional and Technical Writing

3

Elective Select a course from option

3-4

Elective Select a course from option

3-4

Total Credit Hours:15-17

Sixth Semester

COMM 410Public Relations

3

GDES 347Web Design

3

MRKT 301Principles of Marketing

3

Elective Select a course from option

3-4

Elective Any course of your choice

3

Total Credit Hours:16-17

Seventh Semester

BADM 364Electronic Commerce

3

MRKT 340Advertising, Sales Promotion, and Digital Media

3

Elective Select a course from option

3-4

Elective Select a course from option

3-4

Elective Any course of your choice

3

Total Credit Hours:15-17

Eighth Semester

BADM 388Management Information Systems

3

COMM 497Communication Internship, Externship, Cooperative Education

1-6

Three Credits Required

Elective Select a course from option

3-4

Elective Select a course from option

3-4

Elective Any course of your choice

3

Total Credit Hours:15-17