Digital Marketing Concentration for Business Majors

Overview

The Digital Marketing Concentration is an option that may be added to any of these majors: BBA Accounting, BBA Administration, BBA Finance, BBA Human Resource Management, BS Business Education or BAS Business.

Concentration available in Bismarck, Williston, DSUlive, and online

Requirements

Courses

BADM 357	Visual Merchandising, Design, and Storytelling	3
MRKT 301	Principles of Marketing	3
MRKT 340	Advertising, Sales Promotion, and Digital Media	3
MRKT 491	Business Administration Seminar: Marketing	3
Total Credit Hours:		12

Elective (Select 4-6 credits of the following)

BADM 364	Electronic Commerce	3
BADM 497	Business Administration Internship, Externship, Cooperative Education	1-12
MRKT 357	International Marketing	3
MRKT 386	Retailing: Virtual and Brick-and-Mortar	3
MRKT 466	Consumer Behavior and Consumption	3

Total Credit Hours:

16-18