BADM 466 Business Research

Marketing Research will expose students to principles of research, design, sampling, data collection, data analysis, and prosperity. It will include actual research projects by student teams. Pre-requisite: MRKT 301 - Principles of Marketing and MATH 305 - Probability and Statistics.

Credits

3

Prerequisite

MRKT 301 - Principles of Marketing and MATH 305 - Probability and Statistics.