Digital Marketing Certificate
The Digital Marketing Certificate prepares students for the new world of digital marketing. Courses will have a digital component. This certificate prepares students for entry-level positions in marketing fields.
Note: To enroll in the courses below, student must meet the following requirements: Meet prerequisite requirements, or prior approval by the chair of the School of Business and Entrepreneurship.
Certificate available in Bismarck, DSUlive, and online
Requirements
Courses
| BADM 357 | Visual Merchandising, Design, and Storytelling | 3 |
| MRKT 301 | Principles of Marketing | 3 |
| MRKT 340 | Advertising, Sales Promotion, and Digital Media | 3 |
| MRKT 491 | Business Administration Seminar: Marketing | 3 |
| Total Credit Hours: | 12 |
Elective (Select 4-6 credits of the following)
| BADM 364 | Electronic Commerce | 3 |
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| BADM 497 | Business Administration Internship, Externship, Cooperative Education | 1-12 |
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| MRKT 357 | International Marketing | 3 |
| MRKT 386 | Retailing: Virtual and Brick-and-Mortar | 3 |
| MRKT 466 | Consumer Behavior and Consumption | 3 |
Total Credit Hours: 16-18