Digital Marketing Concentration for Business Majors
The Digital Marketing Concentration is an option that may be added to any of these majors: BBA Accounting, BBA Administration, BBA Finance, BBA Human Resource Management, BS Business Education or BAS Business.
Concentration available in Bismarck, Williston, DSUlive, and online
Requirements
Courses
| BADM 357 | Visual Merchandising, Design, and Storytelling | 3 |
| MRKT 301 | Principles of Marketing | 3 |
| MRKT 340 | Advertising, Sales Promotion, and Digital Media | 3 |
| MRKT 491 | Business Administration Seminar: Marketing | 3 |
| Total Credit Hours: | 12 |
Elective (Select 4-6 credits of the following)
| BADM 364 | Electronic Commerce | 3 |
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| BADM 497 | Business Administration Internship, Externship, Cooperative Education | 1-12 |
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| MRKT 357 | International Marketing | 3 |
| MRKT 386 | Retailing: Virtual and Brick-and-Mortar | 3 |
| MRKT 466 | Consumer Behavior and Consumption | 3 |
Total Credit Hours: 16-18