Overview
Degree Requirements:
- General Education Courses
- Major Core Courses
- Major Track Courses
- Foreign Language Requirement
- Electives
Degree available DSUlive
Student Learning Outcomes
The graduate from this program will have demonstrated that they can:
Develop and deliver effective and ethical speeches of informative, persuasive and ceremonial function. (This learning outcome addresses Institutional Learning Outcomes II, III, V, VI, and VII.)
Use communication theories to analyze and evaluate public, interpersonal, group, intercultural and mediated interactions. (This learning outcome addresses Institutional Learning Outcomes I, II, III, and V.)
Participate in effective dyadic and group interpersonal communication to appropriately manage task objectives and social relationships. (This learning outcome addresses Institutional Learning Outcomes I, III, IV, V, and VII.)
Use empathy and adaptation to initiate and develop effective interactions within and across varying cultures. (This learning outcome addresses Institutional Learning Outcomes I, IV, V, VI, and VII.)
Articulate and apply theory and research for the study and practice of human communication. (This learning outcome addresses Institutional Learning Outcomes I, II, V, VI, and VII.)
Career Options
Why should you pursue a Bachelor of Arts Degree - Communication: Corporate Communication Option?
The Bachelor of Arts in communication program gives students a thorough training in becoming competent communicators. Many employers are seeking effective communication skills, which makes this degree useful for several professions, such as advertising, marketing, public relations, government, non-profit, and in the corporate world. With a required internship and available elective options, this degree allows students to tailor their interest specific to their communication career path.
Possible Career Paths
- Social Media Specialist
- Speech Writer, Advertising
- Marketing or Sales
Requirements
Students must earn a grade of "C" or higher in all required courses in this program.
The following are required as part of general education:
General Education
| COMM 110 | Fundamentals Of Public Speaking | 3 |
| COMM 211 | Oral Interpretation | 3 |
| COMM 216 | Intercultural Communication | 3 |
| COMM 280 | Understanding Film and Television | 3 |
| Total Credit Hours: | 12 |
Required Core Classes
| COMM 212 | Interpersonal Communication | 3 |
| COMM 235 | Introduction to Digital Media | 3 |
| COMM 313 | Persuasion | 3 |
| COMM 320 | Contemporary Communication | 3 |
| COMM 410 | Public Relations | 3 |
| COMM 497 | Communication Internship, Externship, Cooperative Education | 1-6 |
| | Three Credits Required | |
| ENGL 300 | Professional and Technical Writing | 3 |
| Total Credit Hours: | 33 |
Corporate Communication
Corporate Communication Option Required Courses
| BADM 336 | Management and Leadership | 3 |
| BADM 356 | Organizational Behavior | 3 |
| BOTE 210 | Business Communication | 3 |
| COMM 317 | Organizational and Group Communication | 3 |
| MRKT 301 | Principles of Marketing | 3 |
| MRKT 340 | Advertising, Sales Promotion, and Digital Media | 3 |
| MRKT 466 | Consumer Behavior and Consumption | 3 |
| Total Credit Hours: | 21 |
Corporate Communication Electives
Students must choose 21 credits from the following list: