Bachelor of Business Administration Degree - Digital Marketing
The Bachelor of Business Administration in Digital Marketing is a 120-credit degree program designed to equip students with the skills and knowledge needed to create, implement, and measure digital marketing campaigns across various platforms. This program prepares students to adapt to the rapidly changing digital landscape and develop innovative marketing strategies that leverage new technologies to engage online audiences, cultivate digital opportunities, and gain a competitive edge.
Through a comprehensive curriculum that includes courses such as Marketing Research, Visual Merchandising, Design and Storytelling, Advertising, Sales Promotion, Digital Media, and Electronic Commerce, students will gain the skills and knowledge necessary to thrive in the dynamic and ever-evolving field of digital marketing.
The program expands the range of high-quality, accessible programs offered by DSU and will contribute to the intellectual and economic development of Southwestern North Dakota.
Overview
The Bachelor of Business Administration in Digital Marketing is a major within the School of Business and Entrepreneurship. If you have questions regarding this program, please contact dsu.hawk@dickinsonstate.edu or call 1-800-279-HAWK.
Degree Requirements:
- General Education Courses
- Pre-Major Courses
- Business Core Courses
- Digital Marketing Core Courses
- Electives
- A cumulative GPA of 2.25 or higher is required for graduation
Degree available in Bismarck, Williston, DSUlive, and online
Student Learning Outcomes
- Students will be able to apply the theories and practice of management. (This learning outcome directly addresses Institutional Learning Outcomes I, II, III, IV, V, VI, VII, and X. )
- Students will be able to apply the concepts, theories, and practices involved in international business. (This learning outcome directly addresses Institutional Learning Outcomes I, II, III, IV, V, VI, VII, VIII, and X.)
- Students will be able to recommend strategic decision alternatives using business concepts and theories. (This learning outcome directly addresses Institutional Learning Outcomes I, II, III, IV, V, VI, VII, VIII, and X.)
- Students will be able to apply the conceptual framework of financial accounting and reporting in business. (This learning outcome directly addresses Institutional Learning Outcomes I, II, III, IV, V, VI, VII, and X.)
- Students will be able to solve fundamental problems in financial management. (This learning outcome directly addresses Institutional Learning Outcomes I, II, III, IV, V, VI, VII, and X.)
Career Options
Why should you pursue a Bachelor of Business Administration Degree - Digital Marketing?
The Bachelor of Business Administration degree in digital marketing equips students with the skills and knowledge needed to create, implement, and measure digital marketing campaigns across various platforms. This program prepares students to adapt to the rapidly changing digital landscape and develop innovative marketing strategies that leverage new technologies to engage online audiences, cultivate digital opportunities, and gain a competitive edge. The Digital Marketing degree prepares students for positions in marketing fields in the new world of digital marketing.
Possible Career Paths
- Marketing Manager
- Social Media Specialist
- Digital Strategist
- Digital Brand Manager
Requirements
General Education Course Requirements
| UNIV 100 - Freshman Seminar |
|
1 |
| Group I - Communication |
|
|
| A. |
ENGL 110 College Composition I |
3 |
| B. |
ENGL 120 College Composition II |
3 |
| C. |
COMM 110 Fundamentals of Public Speaking |
3 |
| Group II - Citizenship |
|
|
| A. |
Technology - CSCI 101 Introduction Computers |
3 |
| B. |
Global Perspectives - COMM 216 (see Pre Major Core) |
3 |
| C. |
Human Behavior and Governance |
3 |
| D. |
Well-Being |
2 |
| Group III - Critical and |
|
|
| Creative Thinking |
|
|
| A. |
Creative Expressions |
3 |
| B. |
Literature |
3 |
| C. |
Mathematics - MATH 146 or MATH 104 (see Pre Major Core) |
3 |
| D. |
Social Science - ECON 201 or ECON 202 (see Pre Major Core) |
3 |
| E. |
Natural Science |
4 |
| General Education Elective |
MATH 305 (see Pre Major Core) |
4 |
Pre-Major Courses
| BADM 201 |
|
Introduction to Business |
|
3 |
ACCT 200
|
|
Elements of Accounting I
|
|
3 |
ACCT 201
|
|
Elements of Accounting II
|
|
3
|
BOTE 210
|
|
Business Communication
|
|
3 |
BOTE 247
|
|
Spreadsheet Applications
|
|
3 |
COMM 216
|
|
Intercultural Communication (meets Gen Ed II-B)
|
|
|
ECON 201
|
|
Principles of Microeconomics or
|
|
|
ECON 202
|
|
Principles of Macroeconomics (meets Gen Ed III-D)
|
|
|
MATH 146
|
|
Applied Calculus or
|
|
|
MATH 104
|
|
Finite Mathematics (meets Gen Ed III-C)
|
|
|
MATH 305
|
|
Probability and Statistics (meets Gen Ed elective)
|
|
|
Business Core Courses
Pre-Major courses listed above require a “C” or better (except MATH 146 which requires a passing grade only) before taking the Business Core Courses.
Digital Marketing Major Core Courses
| BADM 357 | Visual Merchandising, Design, and Storytelling | 3 |
| BADM 364 | Electronic Commerce | 3 |
| MRKT 340 | Advertising, Sales Promotion, and Digital Media | 3 |
| MRKT 357 | International Marketing | 3 |
| MRKT 386 | Retailing: Virtual and Brick-and-Mortar | 3 |
| MRKT 466 | Consumer Behavior and Consumption | 3 |
| MRKT 467 | Marketing Analytics | 3 |
| MRKT 486 | Marketing Research | 3 |
| MRKT 497 | Business Internship, Externship, Cooperative Education: Marketing | 1-6 |
| | Three Credits Required | |
| Total Credit Hours: | 27 |
Elective Requirements
6 elective credits are required to graduate with a BBA - Digital Marketing degree. Select a minimum of 3-credit hours from any ACCT, BADM, BOTE, ENTR, FIN, MRKT, or CSCI courses, not already in the major, plus 3-credit hours at the 200 level or higher, from any academic discipline. All 6 credit hours may be Business Electives if desired.